When Julius Caesar was killed in 44 BC he left two heirs in practice: Mark Antony, his lieutenant and the most capable soldier in the Roman world, and Octavian, his nineteen-year-old great-nephew and testamentary heir.
They divided the empire, fought a civil war together against the assassins, and then spent a decade circling each other. Antony took the east and, by 37 BC, was living in Alexandria with Cleopatra VII of Egypt, with whom he had three children.
Octavian's problem was structural. A war against Antony was a civil war, and Rome was exhausted by civil war. Romans would not enthusiastically fight other Romans again, and a general who started one carried the blame.
His solution was to change what the war was about.
The campaign ran for several years and had two main instruments.
The Donations of Alexandria in 34 BC — a public ceremony in which Antony distributed eastern territories to Cleopatra and their children, and named Caesarion as Caesar's true son — were reported in Rome and framed as the transfer of Roman possessions to a foreign queen and her offspring. Antony had, in this telling, ceased to be a Roman magistrate and become the consort of an oriental monarch.
And in 32 BC Octavian seized Antony's will from the Vestal Virgins, where it was deposited, and read it aloud in the Senate. Whether it was genuine is unknowable and probably beside the point. It reportedly confirmed Caesarion's paternity, made large bequests to Antony's children by Cleopatra, and — the detail that did the work — directed that Antony be buried in Alexandria beside Cleopatra rather than in Rome.
That detail is the technique. It is not a policy argument. It is a single vivid, concrete, personal fact that a citizen can picture, and it settles a question of identity: this man is no longer one of us.
War was then declared on Cleopatra. Formally, Rome was not fighting Antony at all; he was a Roman who had been captured by a foreign power. Actium followed in 31 BC.
Two mechanisms carried it. Identity recoding, in Tajfel's sense: the target is moved across the in-group boundary, after which he is not a rival with whom one has a dispute but a member of the out-group, and different rules apply. And repetition unopposed — Antony was in Egypt and could not answer in Rome, so the account circulated for years without a competing version, which is the illusory truth effect operating in an information environment with one supplier.
Aftermath & Cross-Reference: Enemy Construction in Modern Politics