Influence

Route  ·  12 chapters

An investment that cannot lose

Investment fraud reuses four structures — the Ponzi, the exclusivity play, the affinity network and the escalating commitment. Five documented cases, then the checklists built from them.

1 The Forty-Five Day Miracle: Charles Ponzi and the Machine That Ate ItselfChapter 121, part 5  —  Ponzi exploited what Cialdini calls social proof plus the reward-prediction-error response: each early…
2 The Velvet Rope: Bernie Madoff and the Exclusivity TrapChapter 124, part 5  —  Madoff inverted normal salesmanship: access was rationed, which weaponised Cialdini’s scarcity principle so…
3 One Drop of Blood: Elizabeth Holmes and the Theatre of InevitabilityChapter 125, part 5  —  Theranos ran on borrowed authority: a board of former secretaries of state and generals functioned as a…
4 The Tinder Swindler: Shimon Hayut and the Debt of LoveChapter 136, part 5  —  Romance fraud runs on accelerated attachment: intense contact and constant messaging produce oxytocin-linked…
5 Certificates of Deposit, Certificates of Faith: Allen Stanford’s Antiguan BankChapter 138, part 5  —  Stanford sold the appearance of conservatism: ‘CDs’ from an offshore bank borrowed the safety schema of…
6 Sunk Cost: The Ski Trip You Do Not Want to TakeChapter 18, part 1  —  The sunk-cost effect is a desire not to appear wasteful: past irrecoverable investment should be irrelevant…
7 Law 16 — Escalate Their Investment Until Retreat Is UnthinkableChapter 286, part 10  —  Escalation of commitment is dissonance management under public accountability: reversing course indicts the…
8 The Money Is Already Gone: Escaping Sunk-Cost EntrapmentChapter 310, part 11  —  Sunk-cost escalation is driven by loss aversion and the desire to avoid appearing wasteful, so prior…
9 Twenty-Nine Red Flags: Auditing an Investment Before It Eats YouChapter 322, part 11  —  Markopolos’s document is a working detection protocol: impossible return smoothness, an unknown two-person…
10 Trust Inside the Tribe: Detecting Affinity FraudChapter 323, part 11  —  Affinity fraud borrows the group’s existing trust infrastructure: because vetting is delegated to the…
11 The Long Con on Your Phone: Detecting Pig-Butchering Investment Romance FraudChapter 324, part 11  —  Pig butchering fuses romance-scam attachment building with a fake investment platform: weeks of daily contact…
12 Read the Income Disclosure: Detecting Multi-Level Marketing RecruitmentChapter 325, part 11  —  MLM recruitment sells identity and belonging, then uses commitment escalation (inventory purchases, event…

Start at chapter 121